The legend of Pastiera is linked to the story of the siren Partenope, who was enchanted by the beauty of the bay that stretches out between Posillipo and Vesuvio, and made that place her home. During the spring, the siren would emerge from the water to entertain people with songs of love and joy.
To thank her for this great delight, they decided to offer her the most precious things in their possession: flour, ricotta cheese, eggs, wheat boiled in milk, orange blossom water, spices and sugar. In short, they brought all the essential ingredients for Neapolitan people.
The siren handed these gifts to the gods, who created the Pastiera that we all know with a note as sweet as Partenope’s song.
The Neapolitan term pastenare remained in the Neapolitan dialect, meaning to sow or to plant. It derives from the latin pastinare, which means to cultivate or to hoe. The origin of this pastry can therefore be traced back to its creation as a sacrificial food to ensure a fertile land and abundant harvest.
Shrounded as it is in legends and pagan rituals, time has not changed the structure of classical Pastiera. Nevertheless some varations have developed,such as the traditional rice Pastiera from Benevento and tagliolini Pastiera, which is typical of the Nola district.
Still today, preparing the Pastiera is a ritual that in every Neapolitan home continues year after year, especially during Easter time.
It is a pastry that is impossible to resist: a soft casing of shortcrust pastry that encapsulates all the flavour of ricotta and wheat. It has a unique taste, full tradition and history that deserves to be enjoyed to the full.
Viva Dolce offers you the chance to take home its traditional Pastiera, enjoying the intense orange aroma of the fresh-baked dessert.
What’s more, if you buy it here you can get a discount of €10 on your next purchase.

We maintain the same level of attention to detail we used in the artisanal workshop where we started, and today we view our customers as reliable partners who are able to respond to changes in an ever changing and growing market.

That’s why we are excited to introduce Viva Dolce e-commerce.

You can buy different products from our range in our online shop and receive them from the comfort of your home. You will find information about the ingredients, images and packaging types in the descriptions for each item.

From the moment of your purchase to the time of delivery, we will be there for every step, offering the assistance and attention needed to make your experience simple and satisfying.

It is with great pleasure that we present the new Viva Sweet site. The company presents itself online with a brand new web space featuring clear content and intuitive browsing. Here you will find information about our products, news and events, so that we can offer the right solutions for your needs at any time.

The attractive graphics and modern structure have been carefully designed in every detail, to provide an effective tool for sharing updates.

With different sections to explore, it is easy to move around within the site. The homepage provides a large window filled with content, history and the professional background of the company, and showcases the variety of our product range. You will discover the quality of the ingredients and raw materials used and the attention to detail that characterised the Viva Dolce philosophy. Added to this is a continued focus on research and innovation, which are essential for offering our customers a product that is always as fragrant as if it had been freshly baked.

Happy browsing!